What we Do

Messaging & Positioning Frameworks

When was the last time you evaluated the messaging and positioning of your company and its products?

Understand what the market wants, what you have, and what sets you apart

CWH Advisors supports our clients in developing messaging and positioning frameworks that define the ideal customer profile,  differentiated value propositions, and the best way to reach your target market and drive sales.

The result? Marketing teams are empowered to deliver high-impact messaging and the sales teams have the tools they need to drive revenue and growth.

Peter Dunphy
20+ years in healthcare management

"To succeed in growth and sales is to answer the question: 'Do I fully understand our target customer and can I simply articulate the uniqueness of our offering?' That is the essence of product messaging and positioning."

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