case study

Go-to-Market Execution Strategies

Overview

A large physician-owned, risk-bearing, multispecialty medical practice engaged CWH Advisors to develop a go-to-market execution strategy for its value-based care and risk model enablement services.

Challenge

•   Evaluate products and services developed and in use by the client

•   Research and analyze the market opportunity for the client’s population health analytics, care services and value-based support capabilities

•   Define a go-to-market execution strategy for provider risk-enablement solutions.

CWH Approach

By fielding a team of senior operating executives with a deep understanding of risk-based provider models, enabling technologies and support services, CWH supported the client with

•   In-depth market opportunity analysis

•   Clearly-defined and precise ideal target market and client profiles.

•   Justifiable value-based fee structure recommendations

•   Execution roadmap and playbook

Actionable Results

The deliverables were utilized by the client to identify and develop strategic partnerships and prioritize new service offerings and capability developments


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