Overview

An innovative, fast-growth healthcare communications technology vendor engaged CWH Advisors to assist in an effective market messaging and positioning of its solution to accelerate new growth opportunities.

Challenge

•   Improve positioning for member digital communication and engagement platform

•   Differentiate client company and solutions in a busy market segment

•   Support acceleration of market growth by developing a new messaging and positioning framework for the business

CWH Approach

Leveraging our team of experienced operators who have expertise in Managed Medicaid, Medicare Advantage, ACA exchange and other risk bearing entities, we applied our proprietary CWH messaging and positioning framework (MPF) to build a common foundation for sales, marketing, and business development that ultimately supports the company growth strategy.  All recommendations were substantiated through a thorough in-market validation process with our extensive market validation board.

Actionable Results

The company leveraged this work to prioritize their market focus and revise their solution positioning.