In order to better understand how U.S. consumers shop, save and spend for healthcare and wellness, CWH launched the PatientPay™ study. The study aims to help clients and others accelerate innovation and position their offerings most effectively, by exploring current consumer preferences and emerging patient financing models. It also set out to test consumer and provider interest in a new healthcare payment product that would provide unique rewards and benefits on a health system-branded card. The research included a survey of 1,500 U.S. consumers and (15) in-depth interviews with health system, payer, pharmacy, fintech and health IT executives.