Rich Noffsinger

Successful multi-time healthcare CEO

Rich has more than 20 years of experience in health care technology leadership, organizational restructure, business development, strategic partnerships, and sales and distribution. His areas of focus include Population Management, Wellness, Member Engagement, Consumerism, Care Management, EMR, Analytics and Provider solutions. He has worked in startups and large international organizations in the Provider space, the Payer space, and Pharmaceutical space assisting companies in overall strategy, and the organizational transformation through technology and services. He has extensive experience in new markets and disrupting technologies and service.


Partner, CWH Advisors

Chief Executive Officer, ActiveHealth Management, an Aetna Company

Chief Executive Officer / President, Anvita Health (acquired by Humana)

Principal, Health Care Consulting, BKL Consulting

President / COO, Amicore (acquired by Misys Health)

Worldwide Health Care Market Manager, Microsoft



Executive Management, Team Leadership and Business Strategy

Organizational transformation, P&L Performance Optimization, Channel Development

Go-to-Market execution, Strategic Planning, Strategic Partnerships, Business Development

Domain expertise in Analytics, Digital Health Population Health, Care Management, and Wellness, EMR, Consumer Engagement.