Why hire us for Healthcare Marketing?
Because we know healthcare. As a team of experienced healthcare operators ourselves, we understand the unique challenges organizations face in the complex field of healthcare, and we know how to build, deploy and maintain marketing programs that deliver the right results.
Our clients engage us to assist them with …
- Overall marketing plan
- Brand strategy, development and deployment
- Social media and PR
- Content generation and distribution
- Media planning for maximum reach and conversion
- Analytics and reporting
Branding is more than just a logo; it’s the spirit of a company that transcends all of its products and services. Whether starting from scratch – or at any stage along the way, CWH designers and strategists work hand-in-hand from the assessment stage, through the development and deployment processes to determine the ideal approach to meet the specific requirements of our clients.
Social and PR
Creating a voice and being heard are two different things. Selecting the right platforms and extending your brand message across all media outlets is essential to building a strong presence in a market. Effective social media is the product of careful planning, quality and frequency. “Followers” don’t follow if the value is not there – or if not consistently delivered. CWH social experts and content distribution teams will make sure your voice is heard.
Content is the key to any successful long-term inbound marketing program. At the core of a successful content strategy is quality. At CWH, we are experts at working with clients to develop content programs that focus on sharing valuable insights with target audiences – in formats that work. Whether a blog, white paper, infographic or video, the goal is to deliver value and promote authority on topics germane to your product or service.
Delivering a message effectively and affordably requires planning. The CWH marketing team uses a multi-channel distribution strategy to determine the optimal mix of digital and traditional media to support brand, product and/or content messaging. With the use of marketing automation, Google Analytics and other tools, we are able to measure how different media contribute to conversion goals.
At the core of any sustainable marketing program, is the ability to know what’s working (and what’s not). At CWH, analytics is not an afterthought. Our developers and analytics teams work together to make sure that marketing assets are tagged and trackable, whenever possible. Whether it be an ad, a website, email A-B testing, PPC, social — our “closed loop” approach aims to understand and leverage customer conversion pathways.